Sonoma Bottle was recently commissioned to create the still-life, styled photography, and video for Dan Kosta's new premium release, Grail. This is a brand with a very particular (ultra high-end) vibe. We couldn't have been happier with the challenge it presented or the work we created!
Styled Photography work for the launch of Dan Kosta’s new brand, Grail.
“...a campaign that sold out 90% of the inventory in under 2 weeks...”
The look that the Grail project desired was very particular - none of this was going to come from the classic wine playbook.
Sara Soergel of Tonic Marketing, who designed the entire Grail brand identity (including naming, packaging, website, and a campaign that sold out 90% of the inventory in under 2 weeks) had me over for coffee one morning to explain it all. Her inspirational mood board showed abstract pictures of jet engines, premium spirits brands, and a moody color palette, unlike anything I'd seen before in the industry.
The challenge of it all captivated me.
It's a strange and sometimes nerve-wracking process to interpret a client's initial art direction into real-world photography. Fortunately, Sara had given me a couple of weeks to develop set designs that could elicit the feelings of "jet engine" without having to get an actual jet into the studio.
Sara is a true collaborator and was a great sport as I bounced ideas off her leading up to the shoot. In the end, we found a solution that worked for us both: a play on steel, light, and form.
Sonoma Bottle is proud to offer high-quality still and video production to the wine and spirits industry. Whether you're launching a brand, promoting your tasting room, or hitting your seasonal marketing goals, we're your friendly, local studio.