We recently had a really great bottle through the studio that presented a tricky conundrum: the label artwork wrapped all the way around the wine bottle, making it impossible to capture the complete packaging in one photograph.

I tried photographing different angles of the bottle, hoping to find a single bottle shot that balanced of the copy, branding and artwork in a single frame. There was an angle that mostly worked but I wasn't satisfied with leaving all that label unseen. Then my lovely, intelligent, and beautiful wife had a wonderful idea - photoshop the label as though it's being unwrapped from the bottle!

Genius, babe. Genius.

So here it is, a simple, cost-effective solution that captures the whole wrap-around label in a single bottle shot: